Tokyo Auto Salon 2019 / Japan GOOD YEAR Booth
We produced the Japan Goodyear booth at "Tokyo Auto Salon", where various automobile-related manufacturers gather and exhibit and sell parts, demo run of racing machines, and live gorgeous artists perform.
Using the oval course of NASCAR as a motif, it expresses the appearance of two exhibited vehicles running through the space. In addition, to talk shows we featured guests who won the championship the previous season, tire replacement demonstrations by real pit crews, tire replacement challenges by visitors, photo sessions with Goodyear Angels were held.
Dates: January 11 (Fri)-13 (Sun), 2019
Venue: Makuhari Messe (Chiba Prefecture)
Client: Japan Goodyear Corporation
Production Company: VERTEX SPORTS Inc.
SALES: Kohei Sugiyama, Tadashi Ishida
GRAPHIC DESIGN: Gaku Hondaira
PRODUCTION: Shuto Uematsu